D&AD: The Copy Book by D&AD

D&AD: The Copy Book



Download D&AD: The Copy Book

D&AD: The Copy Book D&AD ebook
Page: 368
Publisher: Taschen America, LLC
ISBN: 9783836528320
Format: pdf


Product: The Copy Book (Revised Edition). This book is the result of D&AD and TASCHEN's partnership to make The. Target Market: Students & Copywriters. D & AD Copy book is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. You'll ind this ad in the D&AD Copy Book. Categories, Ryan Purcell and Alexandra Hickmott of RMIT University got a 1st in Copywriting for this campaign (the brief was to "Create a copy-based campaign to promote D&AD's 'refreshed' edition of The Copy Book"). In 1995, the D&AD published a book on the art of writing for advertising. Media: 2x Posters + 2x A4 Adverts in Advertising Annuals. Create a copy-based campaign to promote D&ADs refreshed edition of The Copy Book.¨BREIFAfter looking through some of the work in the book we realised that great copy, more often then not is simple copy. It was written by Bob Levenson who was an integral part of the Bernbach crew that invented modern advertising. I suspect the audacious nature of this spot is what turned the judge's eye – it's a functional but clever marriage of great copy and great type.





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